Branding is not just a marketing buzzword, it’s also a powerful tool in your B2B marketing arsenal. Offsite Events extend your brand’s reach among potential clients and provide brand exposure in an energetic atmosphere. We offer planning and execution for offsite events based on your specific goals and target audiences.
Automotive Offsite Events Broaden Your Reach to Untapped Markets
Car dealerships attract a consistent client base, but offsite events allow you to reach new markets without disturbing your home base operations. Our experienced sales staff increases your cash flow while your in-house team continues their work at the dealership.
Product Sampling Puts Your Product in Customers’ Hands
A lack of tangible awareness creates a significant hurdle in product marketing. Offsite events put your product in customers’ hands so they can physically experience its tactile qualities and potential benefits. Even if a customer does not hand over a credit card right away, product sampling often results in future sales.
Product sampling employs an experiential marketing strategy that engages potential buyers through direct communication. Our experienced team creates a customized strategy that targets your key demographics and provides customers with all the information they need to make an informed decision.
We work with you to determine which of the products in your line-up warrant sampling at offsite events. Flagship products, for example, are common choices because they reflect your unique brand and voice in the industry.
New Product Launches Deserve Special Treatment
You have worked hard to conceptualize, develop, test, prototype, and manufacture your product, so don’t announce its completion with a whisper. Offsite Events create a highly-charged atmosphere for product launches, especially when potential customers can take your product for a test drive at the event.
Allow us to become your brand ambassador during your next product launch. We craft an engaging pitch and ensure your product receives the attention it deserves during an offsite marketing event. Our goal is to increase visitor engagement so attendees are excited about your product and anxious to try it.
Sporting Events Draw Huge Crowds
If you have ever attended football games, NASCAR races, or other sporting events, you know consumers flock to them in droves. This creates a built-in audience for your product or service. It also ensures your brand receives maximum exposure in the process.
Not only do sporting events inspire same-day sales to attendees, they also generate word-of-mouth. Attendees remember the names of businesses they encounter at these events, then tell their friends and business associates later. As your brand gains traction in the industry, brand loyalty increases among your customers.
Special Events Expose Your Brand to Fresh Markets
From festivals and carnivals to trade shows and marathons, special events attract thousands of attendees, and our job is to convert them to customers with offsite event marketing. Some of these events are designed for charities or other public service causes, which means your business gains exposure and clout because of its association with the event and the organization.
Our professional staff prepares unique pitches for each special event and determines the best strategy for targeting potential customers. We work with your in-house staff to create an engaging experience during the event, which increases the potential for direct sales.
Use special events to gain leads for future business, as well. Collecting addresses, phone numbers, and other data from attendees allows you to stay in communication with customers who might want to make purchases later.
Offsite events continue to reign supreme in the B2B marketing industry. They bring your brand face-to-face with potential customers, enhancing your reputation and establishing trust in your unique products and services.