Expand Your Marketing Footprint with Publication Inserts
When you visit a friend’s home, you probably notice their coffee table is laden with newspapers, magazines, and other printed material. Despite the increase in Internet and mobile device usage among U.S. consumers, the American Press Institute reports more than 60 percent of Americans still read magazines and newspapers on a regular basis. If you aren’t leveraging those numbers for your business, you are missing out on sales.
What are Publication Inserts?
Publication inserts and outserts spread your marketing message to the readership of a particular publication. They are separate from the actual publication, which means they attract more attention than in-line advertising. Inserts are found within the pages of a publication, while outserts are wrappers or forms of external media the reader sees upon receipt of the printed material.
We specialize in matching our customers with well-established publications. Publication inserts do not require lead generation or any other strategies because they rely on a built-in readership.
Furnished Inserts Produce Results through Targeted Marketing
A furnished insert is glued or bound to the magazine or other publication. When readers flip to the page that contains the insert, they receive instant exposure to your brand. Announce the launch of a new product, provide readers with an overview of your services, or spread the word about a special sale or promotion.
We pair businesses with appropriate publications for inserts. Many magazines and newspapers sell inserts based on target demographics. In other words, your insert only reaches readers who fit established criteria based on your target demographics, such as educational background, geographic location, or income level.
Furnished Outserts Attract Attention with Unique Media
Outserts offer a distinct advantage over inserts because they are not limited to paper. If you want to furnish readers of a publication with a CD that contains promotional materials, for example, use an outsert to distribute that medium to a large readership full of prospective clients.
As with inserts, we can target specific consumers with furnished outserts. You might want to send your outsert to readers in a specific age range, for example, or in a particular geographical area. This reduces your marketing costs while increasing your return-on-investment.
A Bellyband Forces Readers to Interact with Your Brand
A bellyband is a piece of paper wrapped around a magazine or other publication. In order to open the publication, the reader must remove the bellyband. This creates forced interaction between your company and the reader, which results in greater customer conversions for every marketing dollar spent.
Bright colors, engaging graphics, and unique offers enhance the appeal of bellybands. We use this marketing strategy to improve your brand exposure and capitalize on readers’ relationships with the publication.
Special Covers Enhance Long-Term Brand Exposure
A special cover is physically attached to the magazine, which means readers don’t remove it before they peruse the publication. If a reader passes the magazine to a friend or associate, your special cover travels with it.
Many publications offer multiple design options for special covers, including two and three-page advertisements that fold away from the main cover. We conceptualize and implement a powerful design that presents your products and services in the best possible light while calling readers to a specific action, such as buying a product or visiting your website.
Publication inserts represent a unique and effective marketing tool for B2C and B2B businesses. Exposing your brand to an established publication’s audience lengthens your reach and generates brand recognition among your target audience.